Every account manager and consultant carries a private script about what good client work is supposed to look like. Most of that script is wrong. This free sampler pulls fifteen of those scripts into the light, from the revisited edition of My Client is the Devil, and hands you the reality that replaces each one.
One PDF. Fifteen myths. No signup required.
A taste of what is inside.
“My value as a person is determined by whether I can keep up with the machines.”
Reality: your job is to think. AI's job is to help you think better.
The belief that authority has to be claimed loudly, or someone else will take it first.
Reality: the influence that lasts is the kind other people hand you.
The habit of measuring a day's worth by whether the client seemed happy at the end of it.
Reality: a client's mood is data. It is not your report card.
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