The lifeblood of any services business is its clients. Keep the customer satisfied, right? Too often, however, the client is demanding, vague, or unpleasant, and the task of keeping these challenging "partners" coming back falls to the client-facing professional known as the Account Manager, Client Partner, or Account Lead. These people can make or break a client-services business, because how they perform directly affects how the business performs.
In My Client is the Devil (And Other Myths), Revisited, Paul M. Drew, Dr. Steve Fedorko, and Dr. Mark McKinney take a closer look at the relationships between the Account Lead, the client, and internal teams. What is different about their approach is that they focus not on processes or techniques to make the client happy, but on how to help the Account Lead thrive, not just survive. People in high-stress jobs who know how to "manage the damage" will not only feel better, they will perform better, and their clients will, in turn, be much more satisfied.
The book moves through three sections that build on one another. Confidence is about managing your own emotions, steadying your thinking, and building the inner resilience to work well under pressure. Collaboration is about communicating with clarity, building trust, and understanding what drives the people around you, whether they are down the hall or across three continents. Creativity is about the Account Lead who never stops learning, and the practical habits of mindfulness, resilience, and reflective thinking that let you improve how the client thinks, how the team works, and what everyone believes is possible next.
It runs 264 pages of story, told through real client-service situations, followed by a 60-page field guide. That appendix holds the Think It Through Matrix, the Myths and Realities workbook, a feelings checklist, stress management in five and fifteen minutes, and more, all of it built to be marked up, returned to, and leaned on when the pace of work outruns instinct.
Preorder the revisited edition now in ebook, paperback, or hardcover.