Anyone who wears the Account Lead hat. The examples come from technology, consulting, cybersecurity, software, and marketing, but the authors are explicit about the reach: lawyers and architects, engineers and CPAs, salespeople and project managers. If you are responsible to another person for outcomes you do not fully control, this is written for you.
The core framework did not change. What changed is the world it has to operate in. This edition adds Relationship Capital, four Modern Work myths including one about AI, new chapters on remote work and the gig economy, a chapter on protecting your attention from the tools, and a 60-page field-guide appendix. Paul M. Drew joined the original authors after a decade of using the book inside seven companies.
It is both. Every chapter opens on a client situation that will feel uncomfortably familiar, like the Martin meeting, Joe's calendar, or the CIO who never stops asking for detail, and each one lands in tools you can use on your next call. The appendix then collects the tools in one place.
It was rewritten for one. Chapter 2, Work from Roam, is about exactly that. Chapter 10 covers teams spread across time zones and cultures, and the Visibility and Multitasking myths are the ones remote work makes loudest.
It is planned. The book carries an audio ISBN, and the authors are targeting a release after the print and ebook editions land. Join the list and you will hear about it first.
Reach out. The authors want this to be the dog-eared, highlighted book you keep close. If it completely misses for you, they will make it right.